He who knows the target can decide. He who decides finds tranquillity. He who finds tranquillity feels safe. He who feels safe can reflect. He who reflects can improve.

(Confucius (551-479 BC), Chinese philosopher)


It is important to know exactly what your target is. Only if you know this can you pursue it with determination. And what's true for the managing director is equally true for the employees. We often hear: "The targets are clear, we don't need to talk about that." But when we take a closer look together, we find it's nowhere near as clear as imagined. The following sections are dealing with targets.